Tuft & Needle was founded in 2013 by two software engineers from Silicon Valley who were fed up with the lack of transparency and fairness in the mattress industry.

JT had just gotten married and he and his wife set out to buy their first piece of furniture together–a new mattress. The search began at local mattress showrooms; vast fields of mattresses neatly laid out under the buzz of fluorescent lights. Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping.

At work the next day, he shared his story with Daehee. The two friends from college had been working together at a company in Palo Alto, and unsurprisingly had similar experiences. There was work to be done.

We believe that business can be honest and premium products don’t need remote controls and payment plans. Especially not mattresses.

waterbed.....ALL THE WAY!