Check out this ad from Procter & Gamble

so what is your problem? Can't relate? I'm more likely to boycott Exxon for not ever paying their share for the Alaskan oil spill, but this? Naw.

It's pretty stupid, but if you boycott everything because of your feels one day you arnt going to be able to buy anything. Let it go.

Yup, just like the people who hate Sports because of Anti-gun donations.

The list of companies that donate to such causes is very looooooooooooooooooooooooooooooooooooong.

I think black people have more reason to be irked by this ad, seeing as P&G is very obviously trying to profit off their fears. One article said the campaign was created by black P&G employees who wanted to "celebrate and support black beauty." They sure chose a strange way to do that. Rather than actually celebrating and supporting black beauty by featuring some of the outstanding accomplishments of black people, they instead chose to paint blacks as powerless, helpless victims. What sort of image does that give black children of where they can go in life? It's a huge insult to the very demographic they're claiming to support.

Excellent statement.

There are multiple layers of emotional appeal, depending on the audience. It's a big $ marketing production with multiple goals. You conservative troglodytes aren't expected to understand it. Just buy their shit and stfu.

What's your problem with the commercial?

Who...me? That was just my Satiric view of the topic. I couldn't care less. I'm strongly in the stfu and buy their shit camp. I can't help myself. Good personal hygiene gets tail.

I don't think it warrants a boycott, but don't see how it's useful in selling soap.
Seems like some guilty until proven innocent in your face racist bullshit that Al Sharpton and Spike Lee would produce.
Lady at the store said that, huh? Where do they live, 1950's Mississippi?
Plus a two minute commercial is gonna piss people off.
Could backfire like the Starbucks 'Race Together' campaign.

No, not you.

I concur.

I have seen a few interview type news shows in the past year or so featuring some black people, seemingly living in large cities, that what they call "the Talk" you must have with your kid, that the police will pull you over and treat you like shit because you are black, and expect it, and don't react to it or you could get shot dead. Is this what they are hinting at? Or is it more generally that you are black and the world is hateful and racist, time to learn this now kid? Either message sucks.

In my experience, kids respond better and learn more in a positive environment. This video was pretty - to use the words of ABCBSNBCNN when talking about any Trump policy - "dark". It was negative, it set a ominous tone instead of a positive one. I cannot attribute the accuracy of it, I never lived it, but I can say the theme to me overall was negative.

I can't speak for anyone else, but these types of social issue campaigns irritate me. The demographics they address are less the issue -- this one is aimed at blacks but some of the very same words ("you have to work twice as hard and be twice as smart") have been used to target other groups, such as little girls, for eons.

To me, it's more about their point. They seem to be saying to their chosen audience, "Your situation is terrible and you're powerless to do anything about it. Society must fix your problems because you're too helpless to do it yourself." They're underhanded. They're insulting. They're simply wrong. Not on a moral level, but wrong as in mistaken, incorrect. Blacks are no more powerless to accomplish great things and live the lives they want than are little girls. Or Hispanics. Or adoptees. Or Muslims. Or blind people. Or (fill in the blank).

Stop pretending you're trying to "help" someone by telling them what they can't do. It's the ultimate in backhanded advertising.

I think it's stupid because it plays the victim card. The boy playing baseball can go anywhere if he's good, if he sucks he isn't, just like anyone. The drummers mom asking if he has his ID and saying they will stop you....the mom trying to lecture about getting pulled over, they make it seem like the cops are out to get them just because of their color. Then the whole you need to work twice as hard and be twice as smart. It just rubs me the wrong way, l ike there is no hope for you because you are black.

It could have been way better in my opinion if they left the cop stuff out and showed the kids not doing well but showed them busting their ass to get better and showing them later on how they were at the top, and the kids with the ID getting stopped by the cops and the interaction going over nicely. Show positive things instead of negative, give hope not doubt.

Those are depictions of real life for many black folks. P&G didn't just make them up. Ever been pulled for Driving While Black? I don't understand why anyone has beef over a company making a point that some reality sucks, needs to change, and making money from it.