NOVX Ammo, any thoughts?

[golddigger14s]

Anybody have any experience with this ammo? It's seems interesting. I don't want it's new so it must be a gimmick like I hear with the RIP ammo. The velocity of the .223 ammo might give it more effective range than 300 meters?
http://www.novxammo.com/cartridges/#product5

[PMB]

4,120 fps, 35 gr, stainless case... Looks like a belted case in some way or another.

Copper/poly projectile penetrates car doors and glass while being smart enough to shatter on hardened surfaces to prevent ricochet.

Semi-frangible?